AIT NASSER, M.; AARAB, F.; R’GUIBI, A.; NOUHI, N. Enhancing Brand Experience, Attitude, and Purchase Intention through AI: Examining Customer Engagement and E-Commerce Usefulness . Journal of Digitovation and Information Systems, [S. l.], v. 4, n. 2, p. 179–196, 2024. DOI: 10.54433/JDIIS.2024100045. Disponível em: https://www.jdiis.de/index.php/jdiis/article/view/101. Acesso em: 22 mar. 2026.